New York, NY (July 17, 2008) – Solvi Brands has announced that it will expand the distribution of CRUNK!!! Energy Drink to the Northeast through a partnership with Polar Beverages, Inc. – one of the country’s largest independent soft-drink bottlers. Polar Beverages’ 125 plus-years of experience and distribution success throughout Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, and upstate New York will ensure CRUNK!!! Energy Drink continues to reach new consumers, and meet their demand for the growing brand.
“We are excited to add CRUNK!!! Energy Drink to the Polar family,” said Ralph Crowley, President and CEO of Polar Beverages Inc. “We know that there is pent up demand for the brand throughout the Northeast.” Crowley continues to say, “When deciding which independent beverages to work with, we look at several criteria. These include a strong and growing brand, quality management team, solid financial structure, marketing expertise, and overall support. CRUNK!!! and Solvi Brands LLC met our strict criteria for success.”
“Through their proven direct store delivery operations and strong customer relationships Polar Beverages Inc. has a long history of building successful brands in New England. Their experience and expertise coupled with our local sales and field marketing team, led by industry veteran Tom Cullity, will ensure Crunk is next in a long line of successes,” said Tom Mahlke, President and CEO of Solvi Brands.
CRUNK!!! Energy Drink is part of youth culture uniquely and authentically positioned through music. CRUNK!!! has established relationships with leading musical artists across multiple genres including Lil Jon, Pitbull, Jackyl, and sponsors up-and-coming artists such as After Midnight Project, Bohagon, School Boy Humor, and Gillmor. CRUNK!!! connects to consumers through these and other artists and their high energy music.
LIL JON/BME...CITRUS CRUNK LAUNCH PARTY
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